The bespoke tailoring centre of the world Savile Row

25 November 2008

Savile Row is a street in Mayfair, London that is basically synonymous with bespoke tailoring. The street, as well as surrounding areas, is riddled with tailor's shops. Like Little Italy in New York City, Savile Row has become a safe haven for many people with the same interest: tailoring.

Tailors have been filling this area up since the early 19th century, and these artisans have worked extremely hard to build their well-established businesses. These businesses hold both quality and style as their highest standards. And after years of business, Savile Row is known as the place to receive a quality tailored garment.

Savile Row is located on the lands that were once known as the gardens of Burlington House. After London officials decided that it was a time for a change, way back in 1733, construction began on several row houses. Dorothy Savile, wife of the Earl of Burlington, christened the street, thus giving it the name.

After construction was completed, the wealthy residents began to move in. Among the first to occupy Savile was William Pitt and the Countess of Suffolk. Years later, the rest of the “row” would be completed with the addition of houses on the west side.

Henry Poole, Savile Row's founding father, opened for business in 1846 at the number 32 house after his relocation from Brunswick Square. This company, though famous for many other things, is most widely known for being the company that invented the tuxedo.

Needless to say, the arrival of Henry Poole essentially opened the flood gates, allowing all other business to begin rolling in. Just some years later, a rapid expansion of business had overwhelmed the row. Surprisingly, the majority of these businesses were tailor's shops. Henry Poole and Co. can still be found on the row today.

There are many famous roads in history. For the most part, roads of years past are now held to a more museum-like standard, no longer allowing businesses to operate. They're more along the lines of tourist attractions. But this doesn't describe Savile Row.

This street is still in operation today, and is known as the place to go for stylish clothes. Ede and Ravens, Dege and Skinner, Anderson and Sheppard, and Norton and Sons are among the many businesses still open on the row. There are also bespoke designers like Ozwald Boateng and the Nutters.

Nutters came to the row in 1969, bringing with them a wild and wacky way of doing business. Their outlandish window displays earned the business a lot of buzz from the admiring public. Nutters have provided clothes to everyone from the Stones and Zeppelin to Chris Martin and Guy Ritchie.

Savile Row will always be famous. The north end, Oxford Street, is always packed, and on the east is Regent. Squeezed in between is the ever-relevant Savile Row.

Tags: savile row, henry poole, earl of burlington, dorothy savile, ede and ravens, dege and skinner, ozwald boateng, nutters,
Posted In: City Guide, Luxury Brands,

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