The evolution of River Belle, the flagship brand in the Belle Rock Entertainment portfolio and one of the most recognized and trusted online entertainment brands in the world, has seen it grow into the ultimate entertainment destination. With its casino, poker and multiplayer casino offerings, it caters for the widest variety of entertainment preferences. Apart from having more than 200 casino games to choose from, enjoying playing at private tables in its poker room, access to frequent, exciting promotions and poker tournaments, players are also well rewarded with many other benefits such as Cashback, desirable Auction prizes and a personal gaming assistant, known as Buddy, to name a few.

Players can bid on a wide variety of sought after and collectable items such SUV's, motorcycles, exotic holidays, electronics, jewelry and sport equipment in the Auctions using free Auction Points earned for playing at River Belle or any of the other Belle Rock Entertainment casinos or for a variety of interactions with the casinos.

Aside from the Auctions, Buddy is a personal gaming assistant, which provides instant access to River Belle's casino games and promotions and other exclusive services. A safe, secure and completely free software application that sits on a player's computer desktop, the Buddy can be personalized to guarantee that users get the very best service River Belle can provide such as 24-hour customer support via a choice of live Web chat, SMS / text, Call Me, email or toll-free phone calls.

River Belle Online Casino is one of the oldest and most trusted online casinos around and is well known for its exciting promotions, state of the art games and quick pay-outs. With a pay-out ratio of 96.9% it is no surprise that people flock to it for their online entertainment.

Rounding out the exciting games available on River Belle is the addition of River Belle Online Poker. Complete with Texas Hold'em, Omaha Hi/Low, 5-Card Stud and 7-Card Stud and a wide range of table limits, this online poker room also offers free poker school for learning the skills and rules of each game.

One of the most compelling applications is Private Tables on River Belle Online Poker. This option allows players the unique capability of replicating weekly poker nights with good friends online any time. Other features allow players to pre-select their seat and locate a specific player or search for their favorite table. Users can monitor their statistics to track their progress and skill improvement over time.

As an added benefit River Belle Online Poker provides its players with the unprecedented ability to play poker and any one of 19 different casino games within the same software. With one download, players are able to use one account to play the full variety of online poker and casino games, taking the gaming experience on River Belle to a whole new level of convenience and excitement. The casino games available to River Belle poker players are Flash games, which do not add to the size of the software download and have no adverse effects on the player's connection or system performance.

River Belle also offers multiplayer functionality and at its River Belle Multiplayer Casino, players are able to join a community of players where they can keep track of other players' actions and strategies.

“River Belle is the ultimate entertainment portal. Whether its real-time casino or multiplayer casino games, poker, auctions or 24-hour support, we pride ourselves on providing our players the best online experience,” said Tim Johnson, Chairman of Carmen Media Group, which owns Belle Rock Entertainment. “The thousands of players who are entertained at River Belle on a daily basis are clearly “voting with their feet”. Their number multiplies daily and inspires us to continue to be innovative in our offering.”