Tag: missoni

Missoni, the Sumirago fashion house

03 August 2009

Missoni is often considered one of the most beautiful fashion houses in the entire world. Although every design they put forth may not be cutting-edge, the style is always there. They are one of the only fashion brands to carry a reputation for consistent beauty. Missoni’s powerful tradition of creating new products has trickled down to their competitors. The business has meager beginnings, starting in 1953 to little acclaim and eventually building a lavish and luxurious fashion empire. The Missoni name has come a long way since the days of a basement studio in Sumirago, Milan.

Rosita and Ottavio Missoni met during the 1948 Olympic Games in London, England. Carrying on a relationship for the next five years, the two wed in 1953 and decided to take the plunge into fashion designing. They started a very small knitwear operation in the aforementioned Milan basement, and after much hard work and meager sales, the line started to take off in the 1960s.

It was during this time that the brand Missoni began to turn heads due to the colorful palettes, unique textures and a wide range of fabrics. The Missoni’s definitely had more than one ace in the deck, proving time and again that they could produce chic originality on demand.

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